CFWE - Alberta
Established in 1987 by the Aboriginal Multi-Media Society (AMMSA)
specifically to serve the Aboriginal population located in northern
Alberta. CFWE-FM has evolved its distribution from co-sighting
with CBC television to development of it's own low-powered FM
satellite re-broadcasting systems to larger and more powerful
regional systems that cover hundreds of kilometers and reach
thousands of people. CFWE-FM is now distributed to 75 Alberta
communities with a listening audience of 100,000 throughout Alberta.
Expansion
CFWE-FM
is continually growing to serve Alberta's Aboriginal population.
CFWE expanded into urban areas including Ft. McMurray and Edmonton
in 2009. Future plans call for expansion into more of Alberta's
urban centres - Calgary, Red Deer and Grande Prairie.
The reach of CFWE-FM has increased in north-eastern Alberta and
into Saskatchewan via a more powerful regional transmitter. CFWE-FM's
satellite rebroadcast system now provides coverage to 80% of
Alberta's rural population. This has allowed Alberta's listening
audience to exceed 100,000 listeners daily.
Although CFWE-FM's listening audience is province wide, production
facilities and offices are located in Edmonton, Alberta.
Programming
Listeners
of CFWE-FM enjoy a broad mix of Aboriginal and Country music,
mixed with news, weather and community announcements. All of
this programming is fresh, innovative and is presented to the
listeners through a distinctive Aboriginal perspective. Beginning
at 6am weekdays, The Native Perspective Morning Show, provides
music, entertainment and information reflecting the culture and
interests of listeners that is not available elsewhere.
Some of the current
top-rated programs include:
* National
Aboriginal Top 30
* National Request Program
* CFWE Radio Bingo
* CFWE @ Sundown - a weekly program appealing to
Rock, Contemporary and Pop music listeners.
Recent Programs...
* Songkeepers
* Impressions
* Reign Supreme Sports
* Trail Blazers