CFWE-FM-The Native Perspective, is the Aboriginal Voice that is heard throughout Alberta.
It is Alberta's first Aboriginal station and only Aboriginal Radio Network.
The station has been broadcasting since 1987 and broadcasts via satellite
to over 75 communities 24 hrs per day, 7 days per week.

www.cfweradio.ca


 

web site:
www.cfweradio.ca

CFWE Aboriginal Spotlight:
download PDF

CFWE Sample clip:
Download
CFWE Sampler



CFWE - Alberta

Established in 1987 by the Aboriginal Multi-Media Society (AMMSA) specifically to serve the Aboriginal population located in northern Alberta. CFWE-FM has evolved its distribution from co-sighting with CBC television to development of it's own low-powered FM satellite re-broadcasting systems to larger and more powerful regional systems that cover hundreds of kilometers and reach thousands of people. CFWE-FM is now distributed to 75 Alberta communities with a listening audience of 100,000 throughout Alberta.

CFWE is expanding to urban centres as a result of more Indigenous people moving to the cities for better educational and employment opportunities. CFWE launched in Edmonton and Fort McMurray in 2009. Current plans call for continued expansion into Alberta's urban centres.



Expansion

CFWE-FM is continually growing to serve Alberta's Aboriginal population. CFWE expanded into urban areas including Ft. McMurray and Edmonton in 2009. Future plans call for expansion into more of Alberta's urban centres - Calgary, Red Deer and Grande Prairie.

The reach of CFWE-FM has increased in north-eastern Alberta and into Saskatchewan via a more powerful regional transmitter. CFWE-FM's satellite rebroadcast system now provides coverage to 80% of Alberta's rural population. This has allowed Alberta's listening audience to exceed 100,000 listeners daily.

Although CFWE-FM's listening audience is province wide, production facilities and offices are located in Edmonton, Alberta.

Programming

Listeners of CFWE-FM enjoy a broad mix of Aboriginal and Country music, mixed with news, weather and community announcements. All of this programming is fresh, innovative and is presented to the listeners through a distinctive Aboriginal perspective. Beginning at 6am weekdays, The Native Perspective Morning Show, provides music, entertainment and information reflecting the culture and interests of listeners that is not available elsewhere.

 

Some of the current top-rated programs include:

* National Request Program
* Heartbeat of Nations Powwow
* CFWE Radio Bingo
* National Aboriginal Top 30
* Footprints






WAAB MEMBERS

Marketing contact:
Paul Macedo
780-455-2700

 Email: info@waab.ca

 

 

WAAB contact
Paul Macedo
780-455-2700

Download
WAAB Presentation
PowerPoint

Download
WAAB Presentation
PDF


National Account
Representation

CBS Vancouver

CBS Calgary

CBS Toronto
:


Download
WAAB Presentation
PowerPoint

Download
WAAB Presentation
PDF

 Email: info@waab.ca

 

® 2006-2015, Western Association of Aboriginal Broadcasters.