Native
Communications Inc. (NCI) - Manitoba
Programming
NCI-FM's
music programming is a mix of the hottest Country hits and Aboriginal
artists. The programming consists of issues relevant to it's
listeners and is delivered in English as well as Cree and Ojibway.
The NCI-FM website has over 100,000 unique monthly visitors and
it has become an intuitive, interactive, daily component of NCI-FM
listenership.
Based on a province-wide survey in June 2008, Probe Research
Inc. discovered:
One-in-three Manitoba radio listeners have heard of NCI-FM.
NCI-FM is the leading radio station among Manitoba Aboriginals;
33% state this as the station they most frequently listen to.
NCI-FM is far ahead of Power 97 FM (7%) and CJOB 68 (6%) among
Aboriginal listeners.
Outside of Winnipeg NCI-FM has almost half (48%) of the entire
listening audience with none of the other stations coming close
to this percent.
NCI-FM listeners appear to be: First Nations on-reserve residents
(69%), University and College graduates (25%), from affluent
households (21%)
As of June 2010, NCI-FM reaches 140,000 listeners daily.
Listeners can tune in
Monday to Friday to hear
NCI Breakfast
Show with Gerry "The Big Bear" Barrett and Richard
Mason and
Scott Taylor with Sports
MJHL Broadcasts with NHL legendary broadcaster of the Winnipeg
Jets and the Phoenix Coyotes, Curt Keilback calling the play-by-play
with Scott Taylor doing the color commentary
NCI Music Mix and The Internet Cafe
NCI at Noon
NCI "Hot Country and More" Music Mix
Brian Cook in the Afternoon and Drive Show
Lorraine George with "Friends on Fridays"
NCI Music Mix- with "Cowboy" Carl Thomas